So here’s how Indians are shopping this Diwali
Clothes, Sweets & Dry Fruits, Chocolates, Footwear and Mobiles are the Top Five Planned Purchases Items
Flipkart, Amazon and SnapDeal stands out as preferred online shopping market place
Maruti Suzuki, Tata Motors, Mahindra & Mahindra, Toyota, Hyundai are most preferred 4 wheelers
More than third (77%) Indians have withheld purchase decision till Diwali / Festival Season in anticipation of heavy discounts, according to the Festival Shopping Trends survey conducted by global research firm Ipsos.
Says Biswarup Baneerjee of Ipsos, “This festive season bargain-hunting may become the preferred choice for majority of Indians with the current increase in prices of vegetables and staples impacting the festival shopping budget. Higher discounts will help people save money and is an added incentive for spending on long desired items,”
The top 10 planned purchases items are Clothes (68%), Sweets & Dry Fruits (35%), Chocolates (24%), Footwear (24%), Mobiles (20%), Watch (17%), Bags, Belts & Wallet (14%), Perfumes/ Deodorants (12%), Sunglasses (10%) and Jewelry / Gold (8%).