It was quite an eyeopener to see how sophisticated make up and hair styling has become over the years and Dr BhartiTaneja, Founder and Director of ALPS Beauty Clinic must be surely proud to have contributed to this stylish change. Yesterday she launched her professional range of BT Colour Cosmetics in the presence of Bollywood director, and producer Madhur Bhandarkar and director Sandeep Marwahof Marwah Film Academy and Production house . Also present on the occasion was Bharti’s own daughter Miss India Tourism & Guinness book world record holder, IshikaTaneja . The launch was accompanied by a make up and hair do contest which saw a bevvy of beauties showing off exotic looks at International Beauty Expo at ParagatiMaidan.
A wide range, the rich palette of BT Colour’s professional cosmetic products includes different Bases, Powders, Eye Shadow Pigments, Eye Linear, Mascaras, Lipsticks, Blusher Palette, Highlighter palette, Primers, Makeup Blenders, Makeup Brushes and silicon Sponge was showcased here at the event. All the products which have been introduced are B2B products.
With the monsoon setting it is good to note that most of the products of BT Colour Cosmetics are waterproof and long lasting – the lipstick that lasts for about 16 hours and lip-gloss for 6 hours is sure to be a hit judging from the tremendous interest the products generated at the jam packed BT display stall at the venue.