Perrier Presents Forbidden Love by Payal Jain at AIFW SS 18 in association with Nexa

You didn’t understand what I am. I am love. I am pleasure. I am essence I am tena­ cious. I am I simply am”.

–           Frida Kahle


Frida Kahlo – the Mexican revolutionary, 111e artist, the surrealist, the dreamer. The enigma, continues to inspire art, design and fashion more than 50 years after her death. Kahlo’s work associated with indigenism, and surrealism is a stark portrayal of her personal pain and passion. Frida. The person and her Art, defy conformity or definition. Volatile and obsessive. She oscillated between despair and hope, agony and ecstasy. She embodied an intense ‘lust for life!’ Her works were filled with vibrant colors and Mexican folk elements Frida’s passionate and turbulent marriage survived infidelities, divorce, remarriage, bad health and childlessness. Finally  culminating in Frida’s death, with a broken heart.


I love you more than my own skin. Even though you don’t love me the same way I am a clumsy human. Always loving, loving, loving and loving. And never leaving”

–           Frida Kahlo

‘Forbidden Love’. My Spring Summer ’18 collection is an ode to Frida, the woman. The painter. The magical surrealist, the revolutionary, the lover, the lonely soul’ I have been inspired by her life and work for over a decade and she resides deep within my sub­ conscious Her vibrant usage of color, vivid interpretation of emotions, stark expression of pain, unfulfilled romance; physical and emotional trauma touches the deepest core of one’s heart. I feel like I have been drawn into the love. Life and struggles of Frida, as she lived half a century ago.

The soul of this collection lies in its random, unexpected, bohemian aesthetic …I have allowed myself to wander wherever my imagination took me. I cannot define specific colors, silhouettes, fabrics, embroideries, as I have not followed any of those norms or direction. This season’s look is an eclectic blend of organic fabrics, vivid colors, eccentric combinations, warm details, random weaves, bold checks, vibrant prints and experimental treatments, all of which co-exist in complete harmony.

This has been an Inward journey, deep into my heart, where I have revisited my most intense emotions that normally lie buried in everyday life. In ‘forbidden Love’, I have round expression to my love, lust , pain, anger, desire, joy, fear, disappointment heart break, acceptance, contentment and celebration.

It has been a fulfilling journey of Love and celebration of life!!


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