Ethnic wear never goes out of fashion and one can flaunt the ethnic in summers too. The Banarasi Sarees are among the finest sarees in India and are known for their Gold and Silver Brocade or Zari. Taking it forward, Weaverstory, the  online store for authentic Indian handlooms/crafts has an exclusive collection that is ideal for th ehot hot Indian summer.

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These include  new Chanderi Silk, Banarasi Cottons, Khaddi Gorgettes, and Bandhej Sarees, Dupatta’s and Lehengas and ready to wear suits in Pure Cotton with Chanderi by Weaverstory. The Sarees are made of finely woven silk and are decorated with inticrate design, and, because of these engravings, are relatively heavy.

WeaverStory is directly working with weavers and their cooperatives in various states, thereby shortening the sales cycle and helping the weavers get more and instant value for their produce. A softer side to its approach is that it works with the ladies of its weavers and help them with skill education through workshops on saree finishing, Tassels making, etc ensuring they become financially secure.

On the visionary plans to revive Indian Handloom, its idea is to make the handloom more accessible through online and offline and bring in economies of scale so that more and more people have access to the art form. It already has servicing clients across 20 countries.

Weaver Story has been focussing predominantly on the Banarasi weaves, and reviving designs from museums and traditional forms from annals, and working with weavers themselves. They have also been developing new & old  motifs, patterns to suit the contemporary audiences so as to encourage them to wear saris daily.

 The point of focus has been on revival by encouraging Koras, Cotton and Georgette weaving during this summer. As for designs, while there are almost all forms in Banarasi weaves, be it Jaals, Chaas ki Muthari, Neelambari to name a few, they have made an exclusive range of Shikargarh in different weaving styles like real silver zari, Tanchois, Kimkhabs besides the traditional zari work.

Check them out at .


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