This is a watch you can wear proudly on your wrist to identify with  India’s proud cultural heritage.For the first time ever, Titan has launched  a non-horological material like Khadi on the dial and strap of the watches. Since Khadi is handwoven, every single watch in this collection is unique because of the distinctive weave and texture. The straps of the watches have also been treated with a special coating to make them more durable without compromising on its authentic texture. The collection is a unique and elegant blend of simplicity and modernity.

The initiative is in collaboration with Khadi and Village Industries Commission (KVIC), The ‘Khadi Collection’, a set of two watches crafted in authentic Khadi. The collection was unveiled by  Union Minister of MSME, Road Transport & Highways,  Nitin Gadkari,  Minister of State MSME, Animal Husbandry, Dairying & Fisheries,  Pratap Chandra Sarangi, Secretary of MSME, Dr. Arun Kumar Panda, Chairman of KVIC, Vinai Kumar Saxena, and Ravi Kant – Chief Executive Officer, Watches & Wearables, Titan Company Limited at The Leela Palace, New Delhi.

As Gadkari pointed out, “This collection celebrates Khadi, India’s signature fabric. Titan and KVIC have come together to create a modern watch that celebrates the fabric which is integral to our Indian heritage. Khadi and a watch were two integral parts of Mahatma Gandhi’s life and on his 150th birth anniversary, I’m really glad to see KVIC & Titan collaborating to pay a true tribute. With this extraordinary initiative, Khadi will find its way on the wrists of the modern young Indian. I am sure this will lead to a bright future to the artisans in our economy.”Ravi Kant said, “ Khadi is revered in India and worldwide due to its uniqueness of being hand spun, handwoven and is truly a sustainable fabric. To commemorate the 150th birth anniversary of Mahatma Gandhi, we are happy to launch this special edition Khadi collection in collaborations with KVIC.”

The watches are available in two variants (men and women) and are priced at INR 4,995/..