Nykaa Luxe, The Chanakya store
Falguni Nayar, founder & CEO, Nykaa.com and Adwaita Nayar, Head-Retail, Nykaa.com. were present in Delhi for the launch of the Nykaa Luxe flagship store which has been specially designed to allow customers to indulge themselves . Speaking on the occassion Falguni said, “It brings together our largest collection of luxury beauty brands with opportunities for customers to experience the products first hand at our vanity stations. Our expertly trained beauty assistants will be available to offer personalized solutions to every need. The growth in luxury beauty purchases reflects the discerning nature of our customers who are ready to invest in the best of beauty. With our omni-channel access and educational content we look to be able to guide and engage our customers as they build their beauty regimes’.
The Nykaa Luxe store is spread over 2500 sq feet, and offers a unique set of luxe brands across the makeup, skincare and fragrance category, including M.A.C Cosmetics, Estee Lauder, Bobbi Brown, Clinique, Jo Malone, Tom Ford, Christian Dior, Guerlain, Givenchy and Forest Essentials. The collection with also includes Huda Beauty which is available exclusively at Nykaa in India.This new retail concept resembles a luxurious beauty lounge. Focused on experiential, the store features a 100 sq ft area dedicated to vanity stations where customers can indulge in the best of beauty. Other highlights include a M.A.C shop-in-shop and a dedicated social media section with plush sofas framed by the inspirational LED sign ‘Led by dreams’.
Nykaa first introduced luxury beauty to the online consumer in 2016 with the launch of M.A.C Cosmetics, Clinique, Bobbi Brown and Estée Lauder. Since then it has expanded its portfolio to include over 50 luxury beauty brands across makeup, skincare and fragrances with the luxe category now accounting for over 15% of the total sales at Nykaa. The opening of the Nykaa Luxe flagship store follows in-line with Nykaa’s omni-channel approach to beauty retail. Since 2015, Nykaa has opened 22 stores across India in two formats – Nykaa Luxe and Nykaa On Trend.
‘We are delighted to partner with Nykaa Luxe on the opening of their flagship specialty multi-beauty store. This flagship boutique will showcase our best prestige brands and allow Nykaa’s consumers to experience our high-touch services,’ said Rohan Vaziralli of Estée Lauder Companies India.