Armani Exchange announced the opening of its new store at Select City Walk, Saket amidst the tunes of DJ Technoetic over champagne and canapés. Popular Bollywood actor and youth icon, Sushant Singh Rajput, graced the event donning the latest Armani Exchange look from the season to celebrate the grand opening.
The new concept for A|X Armani Exchange takes its inspiration from the
aesthetics of a contemporary industrial hangar, with strong material
connotations. Raw steel, aged wood and concrete evoke the industrial
interior of a young and dynamic New York.
It’s an urban setting, where the passage of time has created new
streaks on industrial planked floors, unexpected textures on rough
concrete walls and the color of rust on every metal surface.